Barilla & The Big Mac Index

Lots of talk this week about a new item on McDonald’s Italian Menu – a cold pasta salad topped with tuna, tomatoes, peppers, capers and olives – and what it means for Italy in terms of fast food and slow food. Barilla, the historic Italian pasta maker, is partnering with McDonald’s and the new dish will be marketed towards women. More than anything else, I am a bit perplexed why they chose Belen Rodriguez, an Italian showgirl best known for her sex tape, to endorse a controversial new product for such a family oriented brand.
Many Americans find it ironic to go to McDonald’s to eat a salad, but I think it’s important to offer some alternatives, especially considering the fact that over 47 MILLION customers are served each day .The world can’t run on hamburgers and french fries alone and adding local, healthier options to fast food menus is actually a step forward. People are going to roll up to the drive through no matter what – and now they will have more lighter options, even if they are dreaming of two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun.
While although McDonald’s isn’t exactly the place you go where everyone knows your name, it is a safe haven for travelers in foreign countries who are looking for a break from ethnic food and the chance to indulge in the world renowned comfort meal – the Big Mac. It’s so universal in fact that The Economist created The Big Mac Index.

The index, created in 1986, “seeks to make exchange-rate theory a bit more digestible” by measuring the purchasing power parity (PPP) of different global currencies and examines how exchange rates result in goods costing the same in different countries. UBS Wealth Management took the idea even further and saw that the index would include how much an average employee would have to work in order to afford a Big Mac in his or her country. Burgeromics to go!

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Eidos Tweet: No, I wouldn’t like fries with that.