What’s Race Got To Do With It?
It’s hard to believe that it’s 2013 and we are still having this conversation. The world has advanced at an incredible pace, but some very basic principles seem to be very behind. Cheerios recently launched an advertising campaign featuring an adorable little girl who wants to keep her father’s heart healthy. Sounds standard, so why is this 30 second video advertisement getting so much attention? Because the adorable little girl is bi-racial and the commercial features a black father and white mother. Many colorblind people see nothing out of the ordinary about this family, while others seem to be offended or disturbed.
Although YouTube comments were disabled after vicious racial slurs and threats, Cheerios and its parent company General Mills proudly defended their spot and its depiction of a happy American family.
Racial issues are omnipresent in Italy’s favorite past time – soccer. Some of Italy’s most promising soccer stars are not your “traditional” Italians – like Mario Balotelli, born to Ghanian parents then later adopted by an Italian family, and Stephan El Shaarawy, half-Italian half-Egyptian born in Italy – yet they constantly find themselves victims to racial slurs and unfair treatment, especially the former. While there are some steps ahead like FIFA’s anti-racism measures and UEFA’s Respect campaign, we need to speed up to a more open society. In soccer, cereal and beyond…
Eidostweet: “Perhaps travel cannot prevent bigotry, but by demonstrating that all peoples cry, laugh, eat, worry, and die, it can introduce the idea that if we try and understand each other, we may even become friends. — Maya Angelou