“If your pictures aren’t good enough, you’re not close enough”. Robert Capa’s motto has inspired a countless number of photographers who have risked and gone out on the limb  for the perfect shot. October 22 marks the 100th anniversary of the Hungarian photographer’s birth and the start of the #getcloser100 project, a challenge in which 100 contemporary photographers react to the acclaimed photographs. What makes the initiative dynamic is how it engages fans and followers with the #getcloser100 hashtag on social media platforms – and its now at 5,000 submitted photos and counting.

The project was started by Magnum Photos, founded by Robert Capa for freelance photographers, and will conclude on January 30th after 100 days for the inauguration of the Capa in Color exhibit at the International Center of Photography in New York. Not only do the photographers become closer to their subjects and the iconic standard of Capa, they also bring art closer to the online communities and generate buzz. And I think we all can agree that a healthy dose of creativity beats the constant stream of generic #selfies anytime.

Original Robert Capa photograph, contemporary photographer’s reaction.

User generated response

User generated response

Responses from the #getcloser100 community on social media

EidosTweet: Getting closer makes the difference.